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What is Digital Signage and what are the Benefits...

By William Soden-Barton  •  0 comments  •   2 minute read

What is Digital Signage and what are the Benefits...

Technological advancements have led to schools, MATS, trusts and businesses using digital signage to display, advertise and showcase products to customers.

Digital Signage is a digital installation that can be used in various settings to showcase content, such as: promotions, digital wayfinding, and announcements. It can also promote communication between staff members, students, parents and visitors; enhance learning environments; customise the style of content being displayed day-to-day; and display vital information such as safety procedures or emergency information.

Some of our brands offer easy, efficient, and centralised management of these displays, allowing users to push scheduled or unplanned content to all of them simultaneously. These signage portals allow for in-depth planning of content display schedules, ensuring that important information is always visible in a busy environment. By incorporating digital signage into your workspace, facilities can communicate with their audience and target new customers effectively.

Increased Engagement:

Digital signage enhances engagement by providing captivating visuals that keep passers-by informed. This ensures that everyone on site is up-to-date, leading to increased success for businesses, as they capture the interest of customers and clients.

Real-Time Updates and Emergency Messages:

Digital signage enables swift updates and can be changed to display live information, ensuring everyone is informed promptly. This is particularly useful for timetables, news, and emergency announcements.

Interactivity:

Some digital signage solutions offer touch capabilities, which facilitate maximum customer interactivity, allowing businesses to utilise real-time data and feedback. By allowing customers to touch a screen, they can access maps or feedback forms, enabling the user to provide informative and engaging information. This feature allows businesses to cycle information passively and utilise customer opinions for effective wayfinding and information delivery.

Flexibility and Personalisation:

Digital signage offers flexibility and personalisation through easy content customisation, allowing for easy adjustments of imagery (e.g. text, videos, animations, or images) reducing the stress of creating eye-catching visuals while keeping content exciting for viewers.

Improved Communication:

Digital signage offers improved communication by capturing individuals' attention and delivering important messages. It allows people to quickly understand your message, making it a simple way to market your products or services in public places.

Cost-Effective:

LED displays are a cost-effective solution for digital signage, as they require minimal power to run and are energy-efficient. This means that money is saved over time as content is updated digitally, eliminating the need for physical signage. Additionally, digital signage can be monitored remotely, eliminating the need for workers to stay on site, saving on office costs and travel expenses.

If this sounds like something you're interested in, then don't hesitate to contact us!

0115 940 5550

 

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